Digi-Key Corporation Joins China Electronics Distributor Alliance CEDA as Founding Member

THIEF RIVER FALLS, Minnesota, USA - March 7, 2011

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced its role as a founding member of the China Electronics Distributor Alliance (CEDA).

CEDA was established in order to promote franchised distributors' value-added services, to strengthen cooperation between suppliers and distributors of electronic components, and to encourage technological innovations with the support of government incentive policies. CEDA is supported by the Chinese government and related industry associations, as well as corporate distributors of electronics that conduct business with Chinese companies.

"China has played a major role in the electronic component industry and Digi-Key is experiencing exponential sales growth in China," said Mark Larson, president and COO of Digi-Key Corporation. "It is appropriate that we join this alliance which facilitates the relationships between American companies and Chinese companies to develop a clear-cut understanding of distribution guidelines and to develop the marketing research that will benefit companies throughout the entire global industry."

The establishment of CEDA was recently celebrated at a luncheon in Shenzhen, China. There the founding companies were thanked for their contributions to CEDA. Digi-Key Corporation, along with Arrow, Avnet, WPG, Future Electronics, Mouser, element 14, RS Components, Richardson Electronics, Comtech, SZCEAC, Techtronics, Asiacom, Honestar, Shanghai Linpo, Morusun, Letdo Electronics, Jiangsu Sunlord, CE-Power, Zetron, Alignment, and Interine were recognized as founding members.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.

Editorial Contact for Digi-Key Corporation
Erica Hanson
publicrelations@digikey.com